Agritourism is a new business concept and brings many economic, social and ecological benefits. It is also a way of promoting sustainable development and carrying out many activities in rural areas. Discover all the characteristics of this new type of tourism, which has great potential for generating new business.

It emerged in Europe in the 60s and where people who were from the city went to rural areas, staying in properties, establishing a relationship that was considered different from the usual one found in large urban centers, in a tourist relationship. which was very personal and being treated as a friend of the receiving family.

Agritourism can be characterized, nowadays, as a set of activities that are aimed at tourism and developed in rural areas, with the commitment of agricultural production, which can add value to its products and services, with rescue and promotion of a heritage that is cultural and natural to a given community.

Rural tourism or agritourism is considered a type of tourism, which aims to allow all people to have more direct or genuine contact with nature, agriculture and their traditions that are local, through accommodation that is home, in an environment that is rural and also familiar.

This tourism in a rural space is an activity that generates economic development for the rural world, with other economic activities that can interact. These activities in rural areas can consist of accommodation, food, reception during visits to rural properties, recreation, entertainment and rural educational activities.

To facilitate your understanding, in practice this rural tourism can be done through a tourist visit to a rural farm, which has an agricultural activity, livestock farming, with the tourist paying an entrance fee. , as if it were a ticket, so you can try tasting a product, from the place itself or buy a product from that farm.

All these and other activities that are carried out in the rural environment are structured, taking into account the size of the farm, which in most cases are medium or large, which will require support for the groups of these tourist visits that They are open to Brazilians or foreigners, contributing to local development, generating jobs and income.

According to the Ministry of Tourism of Brazil, rural tourism or agritourism is a set of activities that are touristic, developed in rural areas, with a commitment to all agricultural production, adding value to products and services, with a rescue and promotion of the cultural and natural heritage of a community. In Brazil, this activity has been going on for over 20 years.

Tourism is a complement to this rural activity. However, all traditions of field work must be maintained. The customer is considered the main attraction of this business, which is built on a basis on which tourism needs to consolidate, by maintaining rural life and with all its benefits, such as tranquility, security and family life.

Agritourism also helps to stabilize the local economy, with the creation of jobs in many activities that are indirectly linked to it, such as merchandise trade, auxiliary services, civil construction, in addition to opening up many direct business opportunities, as accommodation, leisure and recreation and bringing many environmental benefits.

All this stimulus for conservation that is environmental with agritourism can also bring a multiplication of plants and animals, adding value to the establishment's agricultural products and the installation of industries that are artisanal, with the production of foods that are regional and typical, drawing attention to the management, conservation and recovery of degraded areas.

For agritourism entrepreneurs, good service can mean the same as good soil preparation, so that a good crop can be established. Other factors are evident and very important for this enterprise, however, the important thing is its vocation for welcoming people who can be treated as guests, to enjoy this activity.

For those who want a different plan for their next vacation and still escape the hustle and bustle that can be found in large urban centers, taking advantage of the simplicity and warmth of the countryside, agritourism will be perfect for you. Dedicate this trip to exploring the traditions and customs of the countryside on rural properties throughout Brazil.

Discover Vassouras, which in the 19th century was known as the city of coffee barons, in the interior of Rio de Janeiro. It is a place to learn how these powerful people lived at that time and one of the main tourist destinations on the agritourism route. Its square is surrounded by colonial buildings. Visit the Hera Museum to see the style and housing of coffee farming families.

In Serra Gaúcha in Rio Grande do Sul and more precisely in Bento Gonçalves, it is another destination that is a reference for agritourism. It is a city that is also a destination for people who are wine lovers, with a very well preserved Italian culture and enchanted by all the natural landscapes of this region, such as its canyons, valleys, rivers, caves and waterfalls.

180 km away from João Pessoa, the tip for organizing an agritourism is in Cabaceiras. More than 25 films and TV productions have been filmed in this region and the residents feel proud and call this city “Roliúde Nordestina”. Now that you know what agritourism means, visit one of these cities mentioned here, to marvel at all its beauties.

In Brazil, agritourism has been around for over 20 years and has great potential for generating new business. Rural tourism is a type of tourism that grows every year in the country, and agritourism is an important part of this segment. It is a way of promoting sustainable development and carrying out many activities in rural areas, providing an authentic and unique experience for tourists who wish to have more direct contact with nature and local traditions.

Therefore, agritourism is an activity that brings benefits to everyone involved, from tourists looking for an authentic and unique experience, to entrepreneurs looking for business opportunities and the sustainable development of their communities. It is an activity that must be encouraged and promoted, as it contributes to the preservation of the environment, the promotion of culture and the economic and social development of many regions of the country.

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