Tourism in Brazil is considered a growing and very important sector for the economy of many regions, which is also due to its cultural diversity and natural beauty. All of this tourist potential has not yet been fully explored. However, this has been changing over the years and many tourists are coming here.

Tourism is a major generator of social income, as it generates a large number of direct and indirect jobs. Our culture is preserved by preserving the identity of a place, such as its historical monuments, historic centers or people, in addition to combining income and preservation, such as ecotourism, which only exists when preserved.

Tourism has the ability to organize geographic space, given the need to provide conditions for the progress of activities, which can be the necessary infrastructure, hotels, highways, means of transport, communication and many others. In the world, tourism is considered a major economic trend, in addition to being highly valued.

We can say that tourism in Brazil is one of the five activities that generate the most income for our economy, generating jobs, fueling regional trade, contributing to the sustainability of the regions that are visited, driving production and distributing consumption, which is local goods and art, in a given Brazilian region. 

A new market for tourism 

After social isolation in Brazil, national tourism is already showing signs of recovery and opening space for new business opportunities. The performance of tourism affects 50 other sectors, such as food, transportation, recreation, accommodation, rentals, logistics and others, despite being an area in which Brazil needs great development.

Between March and August 2020, the tourism sector closed its doors in Brazil and in some countries around the world with the arrival of a pandemic. Several entrepreneurs in the sector sought credit from the government and are still waiting for a vaccine here in Brazil. However, there were many losses for this sector, which is slowly returning, with people traveling nationally. 

For those working in the tourism sector, the trick is to pay attention to all the changes, since even at the height of the pandemic, tourism has not completely ceased its existence. There is a growing demand for “staycations” or getaway tourism, which is an escape from the routine of isolation.

People are looking for places that are close to big cities so they can spend a few days. With the pandemic, demand for domestic flights has fallen by around 90% compared to 2019, when the tourism sector was at a very promising time. The drop in international flights was even greater than that of domestic flights.

The resumption

The resumption of tourism has already begun and those who invest in domestic tourism will now have the chance to reap good rewards, through a great business opportunity that could even be in the rental of accommodation, which is much more profitable than the rental of housing, as is seen in the rental of farms, country houses and houses on the beach or rooms in houses.

Post-pandemic tourism will place greater value on shorter and simpler trips. A survey has already indicated that more than 701,300 people will start to value local travel habits more and will want to increase this frequency. The impact that COVID-19 has had presents a new normal, a new world or a new perspective.

All of this helps to strengthen community-based tourism by strengthening places that are close to waterfalls, hiking trails, and extreme or water sports. The secret to this recovery is to surprise tourists with everything these places have to offer, in addition to meeting all the health and hygiene protocols in one of these places. 

These safety and hygiene protocols do not go unnoticed by tourists, such as the reception of a guest wearing a mask, sanitizing all rooms and having alcohol gel for visitors. This will mean that travelers, when they notice all this care, will be able to spend more days in a hotel than planned.

Tourism and business are changing and this will continue for the next few years, with the focus of travel being directed towards simplicity, economy and bringing people together on a trip, which will mostly be made within our country, since the greatest demand may be for those trips in spaces that are open, with lots of nature and with tourism that may be rural. 

Scenarios for tourism in Brazil 

What can we predict about the future of tourism in Brazil in the coming months? First, we need to consider some factors that are of fundamental importance in order to try to answer this question. A second wave of COVID-19 has once again caused the closure of some businesses and travel restrictions in many countries around the world, with cases increasing.

Here in Brazil, we haven't even come out of the first wave yet and cases have increased dramatically. What we can already see is that we haven't had the famous New Year's Eve fireworks on Copacabana Beach and the Carnival festivities, which have been postponed until the middle of the year. However, the possible arrival of a vaccine as soon as possible could completely change this whole scenario, allowing an immunized population to be vaccinated. 

One thing is certain, things will change and the tourism sector will be no different. Demand will evolve, with a new way of traveling, affecting travelers' behavior and their entire way of thinking about traveling, bringing results for the most demanding travelers who are already planning their trips.